goodgame studios big farm what happened to reputation challenges

But even with that, there was no denying it was a compromise that still rendered their data unreliable.įor one of their games, the double-counting issue led Alexey and the team to pause all Facebook-based campaigns for a short period of time. They developed an elegant custom conversion value solution that made the most of their existing available data. Goodgame Studios worked hard to draw as much value from SKAN as possible. This makes understanding the true number of installs for any given campaign very difficult, with the net effect being that installs could be counted twice.įor example, if an iOS user clicks a Facebook ad, installs their app and accepts ATT - they’ll be attributed twice by both AppsFlyer and SKAN. SKAN uses a separate reporting mechanism that doesn’t provide any device information. There was no single, unified source of truth. One of the most significant challenges that Alexey and the team faced was making decisions based on two different platforms - their internally developed Marketing Campaign Optimization dashboard and their SKAN dashboard. Like many studios, and the industry in general, the release of iOS 14 brought with it a new set of challenges to overcome.

Their award-winning strategy, simulation, and role-playing games include Big Farm Mobile Harvest, Bitlife DE and Empire: Four Kingdoms.Īlexey Gusev leads one of Goodgame Studios’ performance marketing teams, who are responsible for driving user acquisition at scale and making sure their campaigns are profitable.

Goodgame Studios has built its reputation by developing and publishing a successful portfolio of free-to-play mobile and browser games.

Goodgame studios big farm what happened to reputation challenges